Case study: Langtail

Introduction

Langtail, an all-in-one toolset for SaaS companies developing and implementing AI features based on Large Language Models (LLMs) like OpenAI or Claude, faced a new market landscape. With a successful exit from their previous startup, Avocode, the founding team recognized the need to adapt their go-to-market strategy to meet the demands of a rapidly evolving industry.

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Challenge

Langtail’s team needed to acquire new skills to shift from a purely inbound approach to an inbound-led outbound strategy. Unlike their previous venture, which involved selling an inexpensive, user-driven tool, Langtail now aimed to sell a more complex and expensive product to multiple stakeholders within organizations. The challenge was to navigate this more intricate decision-making process and successfully position Langtail's product in a market where it directly impacts core products and performance.

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Solution

AlgOps, in collaboration with implementation partner SalesGen Agency, developed a tailored outbound strategy, inspired by the success of a previous customer story, Deepnote. SalesGen crafted a highly specific Ideal Customer Profile (ICP), case study, and outreach sequence.

The ICP and account list were generated using a combination of LinkedIn search and AI-powered research agents. These agents gathered critical information such as:

• Confirmation that the company is a SaaS provider
• Presence and classification of an AI feature
• Evaluation of the potential for using LLMs in their product
• Assessment of the company's financial runway based on funding data

This data was integrated into an ICP scoring algorithm and enriched with key decision-makers' names, LinkedIn profiles, and valid email addresses. Following this, a workshop by SalesGen and Saleshero provided Langtail’s team with custom sales training to ensure they were equipped to generate and close deals effectively.

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Results

Langtail transitioned from having no outbound process to possessing a complete, scalable solution based on Deepnote's success story. AlgOps enriched and qualified approximately 3,000 companies, delivering over 500 hyper-relevant accounts segmented into three specific outreach sequences—two targeting CEOs based on use case, and one specifically for Product Directors and CPOs. The remaining 2,500 accounts are earmarked for future inbound-led campaigns.

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